Full Changelog

FB Pixel & CAPI for WooCommerce Updates

Latest release notes for tracking reliability, server-side CAPI delivery, incomplete order recovery, catalog feed, licensing, and WooCommerce compatibility.

5.0.6 Latest version
2026-07-03 Latest release date
38 Total documented releases
5.0.6 Latest 2026-07-03

Engagement Event Deduplication Reliability

  • Improved TimeOnPage and PageScroll browser tracking guards so repeated script initialization cannot bind the same engagement listener more than once on a page load.
  • Added stronger browser-side fallback protection for Purchase-based customer segment events so the same event ID is not fired repeatedly from duplicate inline execution.
  • Preserved existing Browser Pixel, Conversion API, advanced matching, event payload, catalog feed, order, license, and support behavior while tightening duplicate-event protection.
  • Completed release readiness validation to keep the update cleaner, safer, and production-ready for active WooCommerce ad tracking.
5.0.5 2026-07-02

Event Quality & Advanced Matching Reliability

  • Improved Browser and Server event payload quality so commerce events send cleaner Meta parameters while keeping Catalog Feed-only fields out of noisy event payloads.
  • Added stronger server-side duplicate delivery protection so the same event name and event ID are not sent to Meta again after a successful delivery.
  • Kept email and phone advanced matching available for eligible events while protecting against repeated server delivery of the same event.
  • Improved checkout block fallback protection so duplicate script execution cannot fire the same browser event ID more than once.
  • Verified PageView, ViewContent, AddToCart, InitiateCheckout, Purchase, RemoveFromCart, ViewCategory, Search, and customer segment payload consistency for better reporting and optimization signals.
5.0.4 2026-06-30

Large Catalog Feed Reliability

  • Improved Facebook and Instagram Catalog Feed generation for stores with large WooCommerce catalogs by processing products in safe 200-product batches.
  • Added shutdown-safe temporary feed generation so an incomplete run never replaces the existing public catalog feed.
  • Added state tracking, duplicate-generation lock, processed/failed counters, and final-only feed replacement for more reliable 10k+ product catalog handling.
  • Added admin AJAX continuation so manual feed generation can continue from the Catalog Feed page even when reseller hosting has delayed or disabled WP-Cron.
  • Kept WP-Cron as a fallback for scheduled refresh while preserving existing feed URL, feed settings, category filters, product mapping, and saved catalog data.
5.0.3 2026-06-30

Match Quality & Release Readiness

  • Added gender advanced matching support so eligible checkout, account, order, and user fields can improve Meta customer match quality when valid consent-based data is available.
  • Improved support-page type safety so release validation can pass cleanly without changing Pixel/CAPI tracking behavior.
  • Completed release readiness validation while keeping tracking, settings, WooCommerce events, license logic, and saved data compatible.
5.0.2 2026-06-28

Support Experience & Release Safety

  • Added a built-in Support area with Documentation, Video Guide, FAQ, and Bug Report guidance so store owners can access setup help without relying on external documentation pages.
  • Separated Support page PHP and CSS from the main Pixel/CAPI admin screens to keep tracking, settings, order, and license features isolated and safer to maintain.
  • Improved the Documentation tab with clearer ecommerce ON/OFF guidance so customers can understand recommended production settings faster.
  • Kept Pixel/CAPI tracking, WooCommerce events, Incomplete Orders, Order Control, Catalog Feed, license logic, and saved settings compatible.
5.0.1 2026-06-26

Sales Tracking & Lead Recovery

  • Made new store setup more conversion-ready by turning on the recommended Pixel, CAPI, external ID, WooCommerce, engagement, click, form, search, category, and product signals by default while keeping every control editable.
  • Improved AddToCart match quality so Meta can better connect serious shopping intent with the right customer data and improve reporting quality.
  • Reduced Meta reporting noise by preventing email or phone values from being reused as external IDs.
  • Made Date of Birth matching easier to understand with a shorter Event Controls label and clear supported checkout field guidance.
  • Improved the FB Pixel & CAPI admin experience with cleaner responsive views and a more polished WordPress menu appearance.
  • Improved abandoned checkout recovery accuracy by automatically resolving autosave leads when a real WooCommerce order is placed, while keeping unpaid/unfinished checkout leads available for follow-up.
  • Kept the License page cleaner and more professional by hiding unrelated third-party notices and removing the customer-facing API connection test button.
5.0.0 2026-06-25

Admin Navigation & Store Setup Clarity

  • Made key growth tools easier to find by placing Incomplete Orders, Order Control, Catalog Feed, and License under the main FB Pixel & CAPI menu.
  • Improved admin menu labels and positioning so store teams can move faster without changing existing settings or workflows.
  • Added safer API connection checks to help identify hosting-side connectivity issues during setup without changing license status.
  • Improved activation guidance so store owners get clearer next steps when the website cannot reach the DevPsoft API.
  • Kept Pixel, CAPI, catalog feed, recovery tools, Order Control, active licenses, domain binding, and saved settings compatible.
4.0.7 2026-06-24

Meta Tracking Confidence

  • Verified the main customer journey events against Meta guidance so PageView, ViewContent, AddToCart, InitiateCheckout, Purchase, registration, search, and engagement signals stay campaign-ready.
  • Confirmed server-side customer information uses supported CAPI fields with hashed personal data and clean browser/click identifiers.
  • Confirmed browser Advanced Matching and server CAPI send the right data format for stronger match quality.
  • Kept event rules, deduplication, product metadata, Order Control, Incomplete Order Recovery, license, and saved settings compatible.
4.0.6 2026-06-21

Cleaner Meta Diagnostics

  • Improved Search and ViewCategory deduplication so Meta reporting receives cleaner browser/server event pairs.
  • Improved Advanced Matching setup so available customer signals can support stronger campaign optimization.
  • Reduced AddToCart reporting noise while keeping stronger matching for checkout, purchase, registration, and login events.
  • Kept event rules, product metadata, Order Control, Incomplete Order Recovery, license, and saved settings compatible.
4.0.5 2026-06-21

Purchase Reliability

  • Improved WooCommerce Purchase tracking so processing and completed orders send Purchase in the current order-status request instead of depending only on WP-Cron.
  • Kept the existing order-level Purchase duplicate guard, shared Purchase event ID, and scheduled retry fallback unchanged.
  • Improved reliability for admin-confirmed, phone-confirmed, and completed orders on hosting where WP-Cron is disabled or delayed.
  • Reduced Meta reporting noise for AddToCart while keeping checkout, purchase, registration, and login email matching unchanged.
4.0.4 2026-06-19

Release Trust & Update Safety

  • Added clearer commercial service terms for API access, license verification, updates, documentation, brand assets, and product identity.
  • Verified DevPsoft API responses for activation, verification, and release checks so customer installs can connect more reliably.
  • Improved release quality while keeping tracking, licensing, Order Control, Incomplete Order Recovery, and saved settings unchanged.
  • Completed final safety checks for a cleaner live-site update.
4.0.3 2026-06-18

Match Quality Review

  • Verified Pixel Advanced Matching uses available customer signals such as email, phone, name, address, external ID, FBP, and FBC for better reporting quality.
  • Verified server-side CAPI matching uses the right hashed customer data, browser IDs, IP address, user agent, and Facebook Login ID when available.
  • Compared WooCommerce event parameters across the full sales journey so product, cart, checkout, purchase, search, category, click, form, and engagement events stay reliable.
  • Kept tracking, CAPI, Order Control, Incomplete Order Recovery, settings, and compatibility unchanged.
4.0.2 2026-06-16

Order Control Stability

  • Improved Order Control and Incomplete Order Recovery stability for safer daily order management.
  • Improved invoice product handling so WooCommerce order items render more reliably.
  • Kept autosave, duplicate detection, block list, courier history, courier dispatch, invoice, and Purchase tracking behavior unchanged.
4.0.1 2026-06-15

Order Control Improvements

  • Added admin order creation from Incomplete Order Recovery leads using saved customer, cart, source, and Meta click data.
  • Improved recovered lead handling so matched WooCommerce orders remain linked and recovery status stays clear.
  • Added product edit links in Incomplete Order Recovery cart contents for faster admin review.
  • Improved saved cart product resolution for admin-created orders while preserving existing autosave and Purchase tracking compatibility.
4.0.0 2026-06-13

Order Control Release

  • Added a focused WooCommerce Order Control module with courier history verification, duplicate order warnings, access controls, courier dispatch actions, and invoice printing.
  • Added authorized courier history verification support for FraudBD, Fraud.bd, and custom API providers without showing fake history data.
  • Added compact phone, email, and IP block list management with row-based add/remove controls, validation, and checkout blocking.
  • Added professional invoice settings and print layout with store branding, customer details, order totals, courier metadata, policy notes, and signature/footer sections.
  • Added Send To Courier actions for configured courier providers while preserving saved credentials and server-side dispatch safety.
  • Improved WooCommerce orders table columns for courier history, duplicate warnings, access controls, courier dispatch, and invoice actions.
  • Kept existing Pixel, CAPI, catalog feed, incomplete order recovery, license, and saved settings compatibility unchanged.
3.0.1 2026-05-26

Account & Update Access Clarity

  • Improved the License page status table so customers can quickly understand lifetime access, update access, support policy, renewal fee, licensed domain, and last verified information.
  • Kept activation, deactivation, validation, tracking, catalog feed, incomplete order recovery, and saved settings unchanged.
3.0.0 2026-05-20

Major Sales & Catalog Release

  • Improved Landing Page Ad Mode so Order Now click tracking can send stronger AddToCart product data from the selected checkout product.
  • Improved CartFlows checkout support for landing-page funnels while keeping existing Purchase tracking unchanged.
  • Improved Meta event payload consistency for value, uppercase currency, content IDs, contents, product names, and deduplication-friendly event data.
  • Improved Facebook and Instagram Catalog Feed reliability with safer static XML feed generation for Commerce Manager.
  • Improved catalog feed quality controls for category selection, out-of-stock filtering, product identifiers, variant grouping, and feed health checks.
  • Improved Incomplete Order Recovery visibility with cleaner captured lead tables, recovery status, automation logs, and sales-follow-up reporting.
  • Kept saved settings, Pixel ID, CAPI token, Purchase events, license activation state, and existing WooCommerce tracking compatibility unchanged.
  • Completed final release readiness checks for safer live-store deployment.
2.0.10 2026-05-20

Incomplete Order Recovery

  • Improved Captured Leads, Email Sending Log, and SMS Sending Log tables so up to 50 rows can display per page before pagination.
  • Fixed the Incomplete Order Recovery admin table display so larger lead lists are not visually clipped after a few rows.
  • Kept tracking, Purchase events, Catalog Feed, saved settings, and automation logic unchanged.
2.0.9 2026-05-17

Sales Growth Release

  • Prepared the next live-server release with Catalog Feed, Incomplete Order Recovery, landing-page funnel tracking, cache preload safety, and cleaner admin pages.
  • Improved release notes so store owners can clearly understand the sales-focused benefits of versions 2.0.6, 2.0.7, and 2.0.8.
  • Kept saved settings, Pixel ID, CAPI token, tracking rules, purchase events, and update compatibility unchanged.
2.0.8 2026-05-13

Licensing Compatibility

  • Improved update compatibility so active customer installs can upgrade safely without losing saved tracking settings.
  • Kept plugin slug, text domain, tracking logic, CAPI logic, and settings compatibility unchanged.

Cache Preload Safety

  • Added WP Rocket and LiteSpeed cache preload detection so cache bots do not create fake server-side CAPI or queued tracking events.
  • Kept real visitor tracking, AJAX tracking, cron processing, admin actions, and Purchase tracking unchanged.

Settings & Update Safety

  • Preserved saved Pixel ID, CAPI access token, domain verification, feed settings, and recovery settings during auto updates and partial admin settings saves.
  • Hardened split settings forms so missing fields keep their previously saved values instead of being reset, reducing setup mistakes after updates.

Incomplete Order Recovery

  • Changed the default first recovery email delay to 30 minutes for better abandoned-checkout follow-up timing.
  • Fixed recovery automation scheduling so email/SMS follow-ups can run reliably on the 5-minute cron schedule.
  • Fixed recovery email/SMS due-time comparisons to use the WordPress local timezone, helping sales teams reach leads at the expected time.

Facebook & Instagram Catalog Feed

  • Added a separate WooCommerce Catalog Feed submenu for generating a static XML product feed for Meta Commerce Manager catalog ads.
  • Added feed URL copy, manual feed generation, recommended daily auto-refresh, out-of-stock exclusion, category selection, and feed health checks.
  • Updated the public feed file path to /wp-content/uploads/product/catalog-feed.xml for a clean Commerce Manager feed URL.
  • Added Advanced Feed Mapping with Meta catalog category fields and optional variant attributes for stronger product matching and catalog ad quality.
  • Clarified the category label as Meta Catalog Category (Google Taxonomy) while keeping the Meta-compatible google_product_category feed field unchanged.
  • Improved Catalog Feed admin layout with toggle controls, cleaner category scrolling, better spacing, and isolated plugin notices.

Admin Compatibility

  • Moved translation loading to the proper WordPress init flow to avoid early textdomain loading notices on WordPress 6.7+.
  • Isolated third-party admin notices from plugin pages so Catalog Feed and Incomplete Order Recovery screens stay clean.
2.0.7 2026-05-13

License Update Compatibility

  • Preserved update compatibility with existing customer records.
  • Kept existing activations, saved plugin settings, Pixel ID, CAPI token, and domain verification data safe during update.
  • Prepared the rollback-safe update path before the 2.0.8 compatibility and feed release.
2.0.6 2026-05-12

Landing Page Ad Mode

  • Simplified Landing Page Ad Mode so store owners can track landing-page ads with a cleaner PageView/ViewContent to AddToCart to InitiateCheckout to Purchase funnel.
  • Removed the optional URL/path limiter so Order Now click tracking is not blocked by stale page-path settings.
  • Replaced the setup note with short English instructions for faster live-site setup.
  • Kept Purchase tracking unchanged and preserved the existing WooCommerce purchase lifecycle.

Incomplete Order Recovery

  • Added a sales-focused Incomplete Order Recovery module to capture high-intent checkout leads before order completion.
  • Added lead status, lead scoring, recovery notes, recovered-order matching, and clear recovery analytics so store teams can prioritize hot abandoned-checkout leads.
  • Added CSV export, duplicate/customer history visibility, and safe retention cleanup to support faster sales-team follow-up.
  • Added email and SMS recovery automation with separate settings, test email/SMS tools, sending logs, and stop-after-recovered behavior to support more recovered orders.
  • Added UTM, fbp, and fbc attribution capture for incomplete orders so teams can identify which campaigns create recoverable leads.

Purchase Match Quality

  • Improved Purchase family server user data so Purchase, ReturningCustomer, FrequentShopper, VipClient, and BigWhale events can reuse available fbp and fbc identifiers from order meta, request cookies, session fallback, or source URL context.
  • Aligned Purchase marketing events with the standard Purchase path so high-value customer signals keep stronger browser/session matching.

Release Readiness

  • Verified Purchase matching readiness so order events can keep stronger browser identifiers for cleaner Meta reporting.
2.0.5 2026-05-11

Landing Page Funnel Tracking

  • Added the first Landing Page Ad Mode foundation for sales-focused campaign pages.
  • Added a cleaner PageView/ViewContent to AddToCart to InitiateCheckout to Purchase flow for landing-page ads.
  • Added setup guidance for store owners preparing live landing-page campaign tracking.
  • Kept standard WooCommerce Purchase tracking, event deduplication, and existing checkout behavior unchanged.

Recovery & Tracking Readiness

  • Prepared the recovery and attribution flow for the expanded Incomplete Order Recovery release in 2.0.6.
  • Kept saved Pixel ID, CAPI token, tracking settings, and existing customer data safe during the update.
2.0.4 2026-05-10

Incomplete Orders

  • Added a clear recovery-count note explaining that recovered leads are counted only after matching a real WooCommerce order by session, phone, or email.
  • Added a recovered-order badge in the Incomplete Orders table so staff can quickly see "Recovered via Order #..." rows.
  • Verified the local recovery flow with AJAX lead capture, WooCommerce order creation, and recovered-count update.

Release Readiness

  • Prepared this Incomplete Orders improvement for live-store updates with the same saved settings and tracking behavior.
2.0.3 2026-05-02

Security & Licensing

  • Strengthened license protection so inactive licenses can access only the License page while dashboard, settings, logs, queue tools, tracking, CAPI, and updater actions remain locked.
  • Added stricter signed license-token checks for plugin identity, domain, activation ID, and expiry to prevent unsafe local cache tampering.
  • Improved handling for expired, revoked, connectivity-failed, and cache-expired access states with clearer lock behavior.

Updates & Admin Experience

  • Protected plugin update metadata behind active license validation and kept signed package URLs away from customer-facing screens.
  • Improved License page date formatting so expiry and validation times are easier to read inside the WordPress admin.
2.0.2 2026-04-10

Licensing & Auto Updates

  • Added the licensing and auto-update foundation with secure activation, signed local cache validation, license lock behavior, customer-safe notices, and protected update checks.

Package Quality

  • Improved the plugin package for cleaner maintenance across admin, browser, server, WooCommerce, and utility components.
  • Reduced unnecessary bundled files to keep the release lighter for customer installs.
2.0.1 2026-04-10

Purchase Tracking

  • Fixed browser Purchase tracking on custom thank-you pages by resolving the order ID from the key query parameter when order-received is unavailable.
  • Improved Purchase fallback reliability for redirect-heavy WooCommerce payment flows.

Event Coverage

  • Expanded auto-event coverage for InternalClick, TimeOnPage, PageScroll, Form, OutboundClick, EmailClick, PhoneClick, and Download.
  • Added broader form plugin integrations for Contact Form 7, Gravity Forms, Ninja Forms, Formidable Forms, WPForms, Elementor, Forminator, Fluent Forms, WS Form, and AnyForm fallback scanning.
  • Enabled ViewCategory and Search auto events for stronger storefront intent tracking.

Match Quality & Queue Tools

  • Added External ID (pbid) support with consent gating and configurable cookie lifetime.
  • Enriched Purchase payloads with shipping, coupons, payment method, order status, and customer metrics when available.
  • Added a manual Process Queue Now admin action for retrying failed server events.
2.0.0 2026-04-09

Consent & Attribution

  • Added optional Consent Gate support to pause Meta tracking until visitor consent is granted.
  • Added safe order-level consent capture for WooCommerce purchases.
  • Added Partner Agent tagging for Meta SDK requests.
  • Improved SDK success handling to lock Purchase once delivered.
  • Enriched browser and server payloads with UTM and referrer context for stronger attribution without changing core event rules.
  • Clarified consent setting copy for faster and safer live campaign decisions.
1.0.10 2026-04-07

Security & Reliability

  • Hardened plugin input handling with safer request helpers, stricter sanitization, and cleaner admin success flag processing.
  • Improved PageView server-side fbc reuse so browser-provided click identifiers remain more consistent for Meta match quality.
  • Refined WooCommerce admin guidance for SKU matching, test mode, cache reset, return-flow behavior, and purchase recovery.
  • Verified plugin quality across browser and server event paths for safer live-store tracking.
1.0.9 2026-04-07

Purchase Reliability

  • Strengthened Purchase delivery with safer browser recovery, stricter validation, and more resilient same-event-id continuity across thank-you and return-flow scenarios.
  • Improved purchase-source preservation and recovery snapshots for cleaner high-value conversion signals.
  • Enhanced server-side logging with richer Meta error context, value and currency visibility, and clearer retry details.
  • Added clearer WooCommerce return-flow guidance for payment gateways that depend on thank-you page returns.
1.0.8 2026-04-06

Advanced Matching & Delivery

  • Strengthened Advanced Matching with smarter persistent user seed reuse to help Meta receive richer customer signals.
  • Improved live event compatibility for PageView, ViewContent, and AddToCart across theme variations, mini-cart updates, and lifecycle changes.
  • Enhanced Facebook Click ID handling and user-data enrichment with stronger fbc, fbp, and fb_login_id support.
  • Refined server-side delivery with safer queue fallback handling and cleaner retry continuity when Meta responses are delayed or unstable.
1.0.7 2026-04-03

Tracking & Admin Tools

  • Improved event reliability across the customer journey with stronger AddToCart and Purchase recovery.
  • Improved Meta-ready signal quality through better event consistency, safer identifier handling, and stronger browser/server alignment.
  • Added domain verification support so store owners can manage Meta verification inside the plugin.
  • Enhanced troubleshooting with cleaner event logs, reset tracking cache tools, and clearer debugging visibility.
  • Refined the admin interface with a more compact, professional layout for daily store management.
1.0.6 2026-03-30

Tracking Foundation

  • Upgraded the self-managed browser tracking foundation for stronger independence, stability, and long-term control.
  • Improved identifier quality across key customer events for cleaner Meta matching and stronger optimization signals.
  • Refined measurement consistency while keeping the existing workflow familiar for live campaigns.
1.0.5 2026-03-29

Attribution & Compatibility

  • Improved click identifier reliability for cleaner Meta attribution and more dependable performance insights.
  • Strengthened browser and server alignment across high-value customer actions.
  • Added compatibility refinements to preserve accurate signal handling without disrupting store workflows.
1.0.4 2026-03-27

Stability

  • Improved core stability and compatibility for smoother installs, updates, and everyday use across more store environments.
  • Refined package consistency for a cleaner setup experience.
  • Enhanced long-term reliability while keeping existing tracking behavior and settings unchanged.
1.0.3 2026-03-21

Conversion Tracking

  • Expanded conversion tracking coverage for a more complete customer journey view from visit to purchase.
  • Improved event quality and consistency for more reliable Meta reporting and stronger optimization signals.
  • Added new control options for store owners without increasing setup complexity.
  • Enhanced WooCommerce event handling for more confident campaign measurement.
1.0.2 2026-03-21

Server-Side Reliability

  • Strengthened security and delivery reliability for server-side event processing.
  • Improved tracking accuracy to reduce reporting inconsistencies and protect valuable campaign data.
  • Enhanced browser and WooCommerce event flow for more dependable live conversion measurement.
  • Refined sensitive setting handling and package quality for a cleaner release.
1.0.1 2026-03-21

Initial Release

  • Introduced the first polished release with a cleaner admin experience, smoother usability, and a stronger foundation for WooCommerce Meta tracking.